These guidelines will help you correctly make use of our brand.

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Table of contents

Logos Color Typography Illustrations Photography Social Brand video


Primary logo

Our primary logo is used across all official Loop communications, brand extensions, and collateral, whether internal or external. It combines our brandmark, The Circle, with our wordmark. Wherever possible, we aim to use the primary logo in full-color.

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Primary logo This is the main Loop logo. It should be used in this form whenever possible.

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Inverted primary logo This version features a white wordmark for greater legibility on darker backgrounds.

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Monotone logo

When our primary full-color logos aren’t an option, use the monotone logo that provides the most contrast within the composition.

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Monotone black

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Monotone white

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